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(the flavor first chickpea snack)
Perfecting flavor has been a family profession from generation to generation. Growing up in a family who founded one of the largest spice brands in the US, meant mastering the art of spices and seasonings was always in our blood.
We travel the world to learn from locals and taste the native flavors, which is how our love affair with chickpeas started. It was in Israel that we discovered the overwhelming benefits and environmental powers of chickpeas and how culturally they played such a large role in their diets.
The chickpea was the inspiration and formation of HEY, HOOPLAH!. However, it is our passion and knowledge of flavor that drove this product to where it is now. Never compromising on ingredients, spices and seasonings, to create the most mouthwatering, innovative and craveable tastes.
We want everyone to fall in love with the flavor and keep coming back for more.
It all began with a love affair with chickpeas - and how could we not be?!? It’s the ultimate alt-grain. The underdog. The small yet mighty bean packed with plant-protein and 4x the amount of fiber than brown rice. And yet, that’s only half its benefits!
real reviews from real people
I've just found my new favorite snack and I couldn't be happier. I love the crunch and the flavors are all so tasty! Plus, they're actually good for me!
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